Focusing on imaginaries of the ideal city is an important method to illustrate the power of ideas, imagination, representations, and even visions, and how these dimensions influence the way in which cities are organized and lived. In this article, we argue that one current and important city imaginary in a Swedish context is the gender-equal city. In this imaginary, the gender-equal city becomes a symbol for the open, tolerant, bustling, safe city, a city aiming to attract the middle and creative classes. However, at the same time, the imaginary of the ideal, gender-equal city is highly ambiguous. The ambiguity will be discussed throughout the article. Based on present planning projects in the city of Umea in Sweden, we will discuss how the imaginary of the gender-equal city is presented, filled with meaning and used in place marketing, with the overall ambition of discussing the possibilities and pitfalls of what we call the gender-equality planning strategy. The aim of the article is to study how the city of Umeå is acting to create a gender-equal city and what kind of imaginaries these practices build on. The material consists primarily of a case study focusing on projects that aim to create an equal city, and also includes analyses of policy documents and media reports. This study illustrates how imaginaries are produced through local projects and different imaginaries provide different spaces for politicizing gendered power relations.
