What features of the physical environment may support women to breastfeed in the public space? Based on in-depth interviews with eight women who were breastfeeding during the research period, this article explores this question. Three factors were examined as contributing to the comfort of nursing women in public space: peer support, a sense of protection, and cultural signifiers. Using five scales of physical attributes, tested through a visual research tool, a range of public spaces were examined to give insight into the features that contribute to women’s ability and willingness to nurse in them. The results show that a sense of place attachment does not affect women’s willingness to breastfeed; that physical comfort is desired, but can be waived aside; that physical shelter is important; that peers (in the form of other parents) or their expected presence, form a strong source of support; and that perceived formality, or work-related context, is the strongest deterrent reported to breastfeeding. I conclude that using private sphere attributes in public spaces could make them more accessible to the practice of breastfeeding.
